About

Both Coasts Media

The Genuis of Hollywood. The Savvy of Madison Avenue.

About

What have we done for you lately?

Excerpted from: Small Agency Diary

"Clients today are looking for nimble, focused service. They expect the senior management of their agency to work on their business. They are willing to walk away from the perceived security of the behemoth agency to get it."

The Hollywood - Madison Avenue connection.

The Genius - The structure of Both Coasts Media allows for the assembly of fluid networks of people with complementary skills right for the work to be done. Much like the production of a Hollywood feature film, a specifically focused group of strategic, creative, talented individuals come together to develop and produce a project and, upon completion, dismantle and move to the next assignment. Under the expert direction of the production team, each department on a movie set operates autonomously and in complete harmony with the others. All departments, with a singleness of purpose, prepare and perform based on an agreed upon set of specifications within the parameters of a set schedule and budget. This proven team method has worked in Hollywood for decades. At Both Coasts Media, we make it work for your project.

The Savvy - After more than a dozen years in traditional advertising, producing commercials for the nation's leading marketers: Procter & Gamble, JCPenney, DuPont, Bristol Myers, Polaroid, American Airlines and Volkswagen to name just a few, I took a leap of faith into the Internet space before it was even defined as a space.

ELAINE MORRIS PALMER, PRINCIPAL, BOTH COASTS MEDIA

The Both Coasts Media Partnership

Independent. Actionable.
Bold. Cost Effective.

Think Tank - tap into the brains behind successful channel marketing
Strategy and Planning - evaluation of your competitive media environment
Intelligent Decision Making - increase your chances of getting it right
Exceptional Design and Execution -the best marketing team we can offer

---------- BACKGROUNDER ----------

A think tank and several web start ups later, I became a consultant by popular demand.

I just had a handle on what was known as hyper-media more than anyone else anybody knew at that time. I took a lot of meetings with clients who were curious but not brave, brave but not funded, funded but not savvy. I found I filled an important role as a trusted resource and interactive guide to ad agencies and the teams for whom I once had worked.

All the early Internet programmers and content providers felt a true bond ...knowing we played a pivotal role in what civilization would someday look upon as a watershed event in the history of human communications.

Some number of years later, I got a call from a former commercial producer who was now advising the most powerful satellite television operator in Asia who were moving rapidly into Internet supremecy across 26 countries. Knowing I could give their company that "Madison Avenue look" for the film, he hunted me down from Hong Kong all the way to L.A. to ask me to advise and produce a critical new project for his company.

Such is the link between Hollywood and Madison Avenue.

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