Mission: Lead the creation of cutting edge marketing solutions that provide measurable and accountable results for Both Coasts Media clients.

Develop and implement a robust, systematic process for generating / identifying, evaluating new business ideas and opportunities.

Work closely with client business leads to conceive and develop products and services that align to the organizational vision/strategy and ultimately generate significant revenue and/or brand impact.

Identify and develop new platforms to build out client's enterprise and direct the implementation of the client's business development plans.

Drive thought leadership and channel strategy for clients. Drive the process of identifying, evaluating and implementing new business opportunities that can build significant revenue, NOI and brand presence in the marketplace. Develop and direct communications strategy, including media relations and internal communications. Build awareness and help forge a network profile that reflects your company's scale and scope of services. Undertake studies and/or market research as required to support growth planning, guide new or improved products, launch new lines of business. Build and manage a business development team to help drive the identification and building of growth initiatives and strategy development. As appropriate, manage, oversee, and maximize existing lines of business (and the associated staff). Craft targeted and memorable language to identify exceptional business and product or service attributes aimed at a specific audience. Identify, organize and lead  projects from strategy and planning to completeion of mission specific goals.